What Our Clients Say

100% of surveyed organizations who use Expert Choice for R&D and Innovation decisions agree that Expert Choice helps them develop a better understanding of their gaps & opportunities.
Expert Choice User Survey

MARKETING STRATEGY, INNOVATION & VOICE OF THE CUSTOMER

PRODUCT DEVELOPMENT PLANNING. WE’VE BEEN THERE. EVERY YEAR YOU COLLECT

  • state of the art market research detailing the needs and wants of your customers.  
  • usage data and brand loyalty tracking data.  
  • detailed measurements on gaps between product performance, and those needs and wants.  
  • a list of product development ideas to close gaps and create unrealized needs.  
  • finance team cost projections for product development alternatives.  

Still, your year-after-year your actual revenue projections, based on projected product development are off-target. Why? 

Because your voice-of-the-customer tools haven’t allowed you to match the relative importance of product features to the benefits when compared to the relative performance versus competitive products. 

Because the process of evaluating your innovation funnel still needs to accurately assess the likelihood of concept delivery and acceptance by the market. 
Marketing strategy

BETTER PRODUCT DEVELOPMENT PORTFOLIOS WITH OUR STRATEGIC INNOVATION AND INSIGHT TOOLS

Together at Last! Voice of the Customer, R&D, & Finance.

Voice of the customer tools are embedded in EC Comparion® so users can synthesize customer measures alongside R&D and Financial measures.

Visualize the trade-offs on ROI versus market share across the board, or versus specific competitors.

INNOVATION & VOICE OF THE CUSTOMER DIRECTLY LINKED TO STRATEGIC MARKETING OBJECTIVES

By using EC Comparion®, your team can ensure that marketing data from various sources can be compiled into one data set for more efficient data mining insights. Use of Comparion® tools and processes helps teams ensure that

  • Data is evaluated against marketing objectives for actionable results
  • Data is collected from sufficiently diverse constituencies and target audiences to drive business unit goals and ensure meaningful customer segmentations
  • Accurate data measurement techniques are employed so that data collection is reliable, replicable, and able to be used in strategic and financial calculations
  • Your team has the data and tools to permit powerful and precise analysis of “what if” scenarios

INNOVATION: ANALYSIS THAT LETS YOU INVEST IN THE BEST DEVELOPMENT IDEAS FOR YOUR MARKETS

  • Resource Allocation for product development optimization
  • Seamlessly import measurement of relative importance, usage and performance from customers or key stakeholders
  • Accurate data measurement techniques are employed so that data collection is reliable, replicable, and able to be used in strategic and financial calculations.
  • View more accurate measures of customer needs against competitive assessments by product attribute
  • Indetify product development alternatives that are most likely to win sales, and take share versus specific competitors.
Marketing Strategy, Innovation & Voice of the Customer

WANT TO SEE EC COMPARION® IN ACTION?

Get a live demo!

Marketing Strategy & Innovation Contact Us to Learn More! 

COMPARION POWERS TO IMPROVE DECISION-MAKING FOR ENTERPRISES IN ANY INDUSTRY.

Financial Investments
IT Resource Projects
New Product Innovation
Human Resource
And More

HOW DOES COMPARION® COMPARE TO OTHER DECISION-MAKING TOOLS?
Unlike other top decision-making tools and applications, Comparion® uses a global collaboration model and is backed by over three decades of experience and decision-making leadership.
Allows participation any time of the day and from anywhere in the world.
Science-based analytics.
Easy-to-use and understandable what-if scenarios.
Actionable reporting and analytics
Insight and survey tools resolve conflicting priorities.
Helps achieve stakeholder understanding.

Through the structured and collaborative processes utilized by Comparion decision-making software, you and your team are able to clearly communicate to share results, allocate resources, and delegate parts of the decision process without the stress and time sink of a meeting.
Comparion® is an incredible choice model solution for almost any industry, including:
  • Project Portfolio Management
  • Product Management
  • Capital Budgeting
  • Strategic Planning
  • Procurement & Vendor Source Management
  • Trade StudiesStudios
  • Enterprise Risk Management
  • Human Resource Management

Utilize the power of Comparion® to improve your strategic planning power across your entire enterprise, efficiently growing both profits and your portfolio without expending unnecessary resources.