Still, your year-after-year your actual revenue projections, based on projected product development are off-target. Why?
Because your voice-of-the-customer tools haven’t allowed you to match the relative importance of product features to the benefits when compared to the relative performance versus competitive products.
Because the process of evaluating your innovation funnel still needs to accurately assess the likelihood of concept delivery and acceptance by the market.
Together at Last! Voice of the Customer, R&D, & Finance.
Voice of the customer tools are embedded in EC Comparion® so users can synthesize customer measures alongside R&D and Financial measures.
Visualize the trade-offs on ROI versus market share across the board, or versus specific competitors.
By using EC Comparion®, your team can ensure that marketing data from various sources can be compiled into one data set for more efficient data mining insights. Use of Comparion® tools and processes helps teams ensure that
Through the structured and collaborative processes utilized by Comparion decision-making software, you and your team are able to clearly communicate to share results, allocate resources, and delegate parts of the decision process without the stress and time sink of a meeting.
Utilize the power of Comparion® to improve your strategic planning power across your entire enterprise, efficiently growing both profits and your portfolio without expending unnecessary resources.