Before AHP software, there were spreadsheets. These spreadsheets were built on the weights and scores system, and often relied on multi-criteria decision-making, or MCDM. MCDM was intended to help organizations prioritize decision initiatives on their strategy roadmaps.
There's not as much difference as we might think between subjective vs objective assessments. That's because all important decisions are really subjective? This means that you are wise to consider subjective factors, and resist calls to rely only on "objective facts" when you make important decisions. Here's why.